CEO
Gwen Bortner is the founder of an operations strategy firm, Everyday Effectiveness. She helps visionary entrepreneurs scale their businesses to seven figures and beyond.
Her clients include:
founders of boutique consulting firms
top-level leadership coaches
craft industry manufacturers and retailers
leaders in higher education
lawyers, real estate agents, and business witches
Before becoming a full-time business advisor in 2015, Gwen solved operations problems for corporate giants like General Mills and for niche companies like the world’s largest supplier of bull semen. To date, she’s advised executives, entrepreneurs, and solopreneurs in over 40 industries.
Gwen is also a public speaker. As a member of the National Speakers Association (NSA), she serves on the board of the NSA’s Northern California chapter.
In addition to advising and speaking on operational strategy, Gwen is the author of the best-selling knitting book, Entrée to Entrelac, and teaches knitting internationally for Craft Cruises, Inc.
A fourth-generation California native, Gwen lives with her husband, Arlis, and their sweet mutt, Elektra, in the rural town where she was raised.