Witchpreneur Wisdom: Embracing Feminine Power in Business with Julie Foucht

00:01.08

Debra Coleman

All right, here we go. And off we are on this next episode of Have a Seat to Conversations with Women in the Workplace podcast. I am your host, Deb Coleman. And joining me this week, I have just the absolute pleasure of inviting Miss Julie Fouch, witchpreneur, business coach, and podcaster onto an episode. Thank you so much, Julie, for joining us today.

00:25.93

Julie Foucht

Oh, I'm so honored. Thank you for having me.

00:29.66

Debra Coleman

Thank you. And i I can't wait to get into some of the questions with you talking just about like the female spirit and the power of being and how that translates into the workplace. Because man, wow, since 2020, I just think women are carrying the load, you know, like that, that song says he's not heavy. He's my brother. I feel like we could flip that and say, she's not heavy.

00:54.01

Debra Coleman

She's my sister. Like we just have to be there for each other and show up differently.

00:57.47

Julie Foucht

Yes.

00:58.81

Debra Coleman

um so I, I am honored to have you on the show and to, and to, uh, dip a little into your expertise and have you share all of that wonderful, um, brilliance with us. So again, thank you.

01:10.92

Debra Coleman

Oh, well, let's get into it a little bit here since we're talking about women in the workplace. But let's take a step back just a bit. um From my understanding and from what I've read, your journey into coaching took an interesting turn when you realized marketing like a man wasn't really for you, to borrow your phrase.

01:32.13

Debra Coleman

Can you please share with us what that experience was like and what led you to embrace a more feminine approach to business?

01:40.48

Julie Foucht

Yes. So when I started my coaching practice, um my soon-to-be, at that point, soon-to-be husband had ah business that was doing really, really well.

01:53.27

Julie Foucht

And I kind of ran my coaching practice more like a hobby business. So would be like, oh, I had two clients today. I'm exhausted. ah have to go shopping now, Right.

02:05.73

Debra Coleman

Oh.

02:06.60

Julie Foucht

And I did some really fun things. I planned our wedding. I planned some baby showers. And then the housing bubble burst and all of his work dried up.

02:18.64

Julie Foucht

And one of his um his very last client in that business left town, declared bankruptcy and never paid their bill.

02:30.37

Julie Foucht

And it was a huge amount of money. And i realized that I needed to get busy and make some money with my business, that it could no longer be a hobby business. So i dove in I hired a high-end coach.

02:44.26

Julie Foucht

I learned all the shenanigans, all the guru formulas, and I really started to market it like a man. And then my clients would come in expecting hardline business coaching,

02:59.48

Julie Foucht

And I do things like, oh, well, before you put that into place, we need to do some inner child healing. Or, oh let's drop in to spirit and talk to the energy of your business.

03:12.62

Julie Foucht

And let's design your marketing strategy from what really resonates and feels good in your soul and lights you up rather than market research.

03:21.67

Debra Coleman

Mm-hmm.

03:22.38

Julie Foucht

And it was really shocking, I think, to clients. I've actually had clients who would say to me, That was so good. Not what I expected, but so good. And i was in a mastermind group at one point with some six and seven figure leaders.

03:41.04

Julie Foucht

And we were talking about what was wrong in the industry, what needed to change, how we needed to evolve, how we needed to change. And one of the women in the group looked at me and said, you need to bring all of you into your business.

03:56.51

Julie Foucht

not just your logical, um get it done masculine side, which I have a very strong masculine side that can really dig in and push, push, push, but also that feminine side and my spiritual side and my softness. And she's like, that's where your business will will grow.

04:18.47

Julie Foucht

and I'll never forget because what she actually said to me is, but you must. do it. And so i came home and I wrote an email and in the email I said, Hey, here's the thing y'all don't know about me.

04:28.30

Debra Coleman

Oh.

04:36.08

Julie Foucht

Sometimes I even pull out a tarot card during a coaching session so that I can tap into those deeper layers while I'm coaching somebody.

04:48.05

Julie Foucht

And I can remember I sat at the breakfast table. My husband sat across from me and I got ready to send this email to my list. And I was sobbing because I knew that I couldn't hide all of myself anymore.

04:59.44

Debra Coleman

Hmm.

05:04.38

Julie Foucht

But I also thought I'm going to blow up my business. I'm going to have to go get a job at Starbucks. This is never going to work. And he said to me, are you sure you want to do this? And I said, absolutely not. But I have to.

05:18.17

Julie Foucht

And what happened as a result? was I started to attract more of the people that I really wanted to work with. And I started to enjoy my coaching more.

05:31.65

Julie Foucht

And my clients started to have even more results because i took this brave action to say, here is the rest of me.

05:43.54

Julie Foucht

And my marketing really shifted at that point. And and i really started collect um a group of women who could support me and really did support me in the work moving forward.

05:59.39

Julie Foucht

And I think it's important, you know, I wrapped all this spiritual stuff, all the woo stuff in

06:05.73

Debra Coleman

Mm-hmm.

06:06.08

Julie Foucht

And if that's not you, that's not what you have to do. But I do believe that the more we can bring all of us into our business, not only the more successful will we be, but the more successful we will be in affecting the changes we want to see in the world.

06:28.61

Debra Coleman

Wow, what a beautiful sentiment. And it's so true. I also believe that. And I think that that's sort of, and took you know, some people say if you manifest it, if you put it out to the universe um and you'd be surprised at what how it comes back to you.

06:43.90

Debra Coleman

um But what I really like about your story is that it didn't come from just perfection. You know, you came from, you made this decision, you know, not at ah at a time, at a season that was very questionable.

06:56.41

Debra Coleman

for you and your husband. And it was, it sounds as you're telling it, I'm like, Ooh, I'm scared for you, even though I know the ending, but I, and that's, we I really appreciate that because I think many women see successful women like yourself, but we think that you just magically added water and there you are this brilliant entrepreneur.

07:01.73

Julie Foucht

good

07:13.60

Debra Coleman

But there, there was a moment when you even questioned that, but I love that you jumped anyway.

07:20.56

Julie Foucht

You know, I think that in our entrepreneurial journey, there's always that question.

07:27.95

Debra Coleman

Mm-hmm. Yeah. Mm.

07:28.70

Julie Foucht

Because if we are growing a business, we are always heading into new territory. We are always going someplace we've never been before.

07:38.37

Debra Coleman

you know

07:39.05

Julie Foucht

And so our body is always saying, hey, wait a minute. Are you sure you want to make that much money? Hey, wait a minute. Are you sure you want to make that shift?

07:49.81

Julie Foucht

This is a little scary. You know, the world right now is a little scary. Maybe this is the time to shrink back. And The more I've been at this a long time.

08:00.30

Julie Foucht

So now I know that when those messages come, that means that there's a part of me that needs some love and attention and I'm on the right track.

08:12.16

Julie Foucht

Because if you stay the same, nothing changes.

08:16.76

Debra Coleman

Yeah.

08:17.96

Julie Foucht

Right.

08:18.50

Debra Coleman

Yeah.

08:19.27

Julie Foucht

And the world is changing way too fast around us for us to stay in the status quo.

08:27.81

Debra Coleman

Agreed. It's almost if you remain in the status quo and whatever that means for you, you might be missing out in so many ways.

08:37.61

Julie Foucht

And the feminine, working in the feminine is all about creation. You know, we're women are the life bringers. And so when you're working in the feminine, it's about creation. It's about bringing through new ways of doing things. It's about bringing through more life-giving practices and um and that new life, that new idea, that new system or program or product always comes with risk.

09:10.82

Julie Foucht

But those who risk and fail and risk again will succeed.

09:19.23

Julie Foucht

The failure is just meant to teach us so that we could move on with the next iteration. And I think we get so afraid of failing. I mean, think about it. What are we taught in first grade?

09:32.38

Julie Foucht

It is bad to fail.

09:34.13

Debra Coleman

Mm-hmm. Mm-hmm. Mm-hmm.

09:34.61

Julie Foucht

It is good to get it exactly right.

09:37.74

Debra Coleman

here

09:38.61

Julie Foucht

And so we're indoctrinated in, oh, I have to get it exactly right on this test or this launch or this program, not hey, some of it's going to be right, some of it's not, and I'm going to go back and practice where I failed, and I'm going to get better at it.

09:55.81

Julie Foucht

So I think we have to get, as entrepreneurs, I think we really have to get used to that risk-fail, risk-fail, risk-practice-succeed pattern and make it comfortable in our system.

10:12.53

Julie Foucht

So we're just repeating it over and over and over. And sometimes we get lucky and do a risk succeed on one shot. But more often than not, we can always go back and say, where was the place I was a little bit off? Where's the correction point?

10:28.48

Julie Foucht

Because that's what builds you as a genius.

10:32.03

Debra Coleman

I like that. Where was the correction point? Oh, I like that. too I like that. That's better than saying, where did I fail? What didn't work? No. What was the correction point?

10:43.34

Debra Coleman

um I love that.

10:45.70

Julie Foucht

there' There's a really great book called The Talent Code. And in it, he talks about the places where genius is born in the world. And it's because of the way they practice.

10:57.77

Julie Foucht

So for instance, in South America, where we get all these superstar soccer players from, they don't practice the way we do in this country. My kids all played soccer.

11:08.01

Julie Foucht

So they run drills here.

11:08.57

Debra Coleman

Yeah.

11:10.96

Julie Foucht

What they do there is they play a play until the point it doesn't work. And then they stop, they do an assessment, and they play that moment over and over until it works the way they want it to.

11:27.44

Julie Foucht

Then they move on to the next point of failure. And I think in business, because we're so conditioned to have to get it right, um we never go back and say, even when it's a success, we can go back and say, was there a point here that could have been better?

11:35.40

Debra Coleman

yeah

11:43.91

Debra Coleman

yeah

11:44.51

Julie Foucht

And then we visualize it and we practice that point until it becomes just a naturally smooth thing. And then we can move on to the next. And that's what human beings are designed to do.

11:57.20

Julie Foucht

We're not designed to sit in a corner and be afraid.

12:02.06

Debra Coleman

Yes, because if that's what our forefathers and four women did we wouldn't be... Where we are.

12:09.18

Julie Foucht

Exactly.

12:11.55

Debra Coleman

I love that messaging. And you mentioned also that for you, i i and correct me if I'm wrong, it sounded like you also found a community or others you could talk to about your journey.

12:24.06

Julie Foucht

I think that's so, so important.

12:27.23

Debra Coleman

hmm.

12:27.72

Julie Foucht

And um part of the reason is that women carry in them, well, maybe everybody, but I work with women. So I know that women carry in them what I call the witch wound, which is whether you believe in past lives or you lived a past life you don't, we carry this memory of what happened to powerful

12:42.16

Debra Coleman

Mm-hmm.

12:54.17

Julie Foucht

strong women during the witch trials, which is you got pushed off a cliff, you got thrown in a river, you got hung or drowned or burned, right?

13:05.52

Julie Foucht

And so for women, we carry this message inside us that says it's really not safe to be all of who we are.

13:12.99

Debra Coleman

yeah hmm

13:14.46

Julie Foucht

And it plays out even today. You can see powerful women are not criticized the same way powerful men are, They are demonized. They are threatened.

13:26.26

Julie Foucht

Their physical health is threatened. Their voices are criticized. So there's still this pattern of it may not be safe.

13:37.22

Julie Foucht

And so I think for women, it's important to have some kind of a sisterhood

13:44.77

Debra Coleman

Yeah. Mm-hmm.

13:46.55

Julie Foucht

to use the witch language, some kind of a coven. some kind of flock, something where it is safe and where you can fall back into when ah the slings and arrows come because they will come.

14:03.70

Julie Foucht

They continue to come. And it's our job now to let them slide past us, to do whatever feeling we need to do around that.

14:16.00

Julie Foucht

And then to step back out and say, okay, And i am still going to bring all of me to the planet because that is what the planet needs right now.

14:30.50

Debra Coleman

I like that. What an empowering statement.

14:35.07

Julie Foucht

Thank you.

14:36.60

Debra Coleman

but I'm going to bring all of me to the planet. Cause that is what the planet needs right now. I love it that. Love it. um Oh, see, this is what I'm talking about. This is why I couldn't wait to have a conversation with you.

14:47.26

Julie Foucht

you.

14:47.51

Debra Coleman

I'm feeling all the feels.

14:49.42

Julie Foucht

you

14:49.83

Debra Coleman

ah Now I, I, You have used witchpreneur and coven, some dial some dialect, some lingo.

15:01.90

Debra Coleman

Can you explain to us what witchpreneur is or what the study of, ah is it and now, is it Wiccan in a way or is it that separate?

15:10.31

Julie Foucht

You know, think that there is some pieces of Wiccan in it.

15:14.73

Debra Coleman

Mm-hmm.

15:14.99

Julie Foucht

um I think that the word, i love the word witch because um it's a word that's been taken and really twisted. And um i'm I'm all about reclaiming it because it is really about feminine power.

15:31.57

Julie Foucht

And witch is really about one who is really practiced in their craft. And then my definition of that craft or that magic,

15:45.32

Julie Foucht

is the ability to tap into source energy, that energy that makes up all of us, um whether it's source or God or the goddesses or the universe, but to be able to tap into that energy and stir it and begin to form it and create your vision, create the things that your soul desires,

16:10.45

Julie Foucht

To birth onto the planet. And when I use Witchpreneur, it's really about that using your innate connection to source God, the universe, in order to create the business that your soul desires to birth on the earth.

16:32.75

Debra Coleman

What a very unique approach, but it gets kind of to the heart and soul. I think for women, especially in the workplace, we i can just from what you're here saying, I can see how we have probably, dare I say, lost touch with that essence.

16:50.50

Julie Foucht

Well, yeah, I mean, that old saying, there's no crying in the boardroom, really exemplifies that when women entered the workplace,

16:55.69

Debra Coleman

Right. Right.

17:01.43

Julie Foucht

in big numbers starting in the 1980s, because we were there before that, but in smaller numbers. But think about even how we dressed in the It was the big shoulder pads, narrow skirts, and we were really dressing like men in skirts, right?

17:11.64

Debra Coleman

Mm-hmm. Yep.

17:19.95

Julie Foucht

we were We were shifting our body shape to be more man-like.

17:24.61

Debra Coleman

yep

17:24.82

Julie Foucht

And in order to be in the workplace, we had to leave our feminine parts are feminine traits at home and quote, compete with the men.

17:40.43

Julie Foucht

And the feminine way has nothing to do with competition.

17:43.09

Debra Coleman

Thank

17:45.13

Julie Foucht

The feminine way is very collaborative. It looks for answers that will serve everyone that will be for the good of the highest good for everyone involved. It's very creative.

17:59.84

Julie Foucht

And it's, dare I say, it also brings the emotions along. So you get to feel what you feel. And oftentimes that's a superpower that leads you to a deeper understanding of what's really needed.

18:17.24

Debra Coleman

Mm-hmm.

18:17.52

Julie Foucht

If we took that, and and then we also took our masculine energies, but we applied those feminine energies in the workplace, right?

18:31.26

Julie Foucht

How much more could we accomplish as a people? How much better would it be for everyone if we could bring those things in alongside the logical and the, you know, um technical and the action oriented parts of business?

18:55.06

Julie Foucht

And I know when I'm saying this, that it's easier for me as an entrepreneur. Right? I don't have a boss hanging over me.

19:01.12

Debra Coleman

Right.

19:03.39

Debra Coleman

right

19:05.53

Julie Foucht

And i would encourage women, even if they do have that boss, to think about how can I bring more of myself to the plate here?

19:19.03

Julie Foucht

And sometimes that's coming in with calling energy, with the fiery, you know, destroyer energy. And sometimes it's coming in with the energy of say Green Terra, who is about compassion, who is about understanding, who is about making a space for everyone.

19:40.67

Julie Foucht

And so there's all these parts of ourselves that that are so powerful that we so often just leave by the side of the road.

19:53.39

Debra Coleman

that's it be ah That's so powerful because we are conditioned to leave it by the side of the road because that's a man's lane. That's a man's highway. And you can go on the side road. You can go on the front street because that's what was made for women. We're not, we don't be too ambitious.

20:09.43

Debra Coleman

Don't be too loud. Don't, you know, um

20:12.99

Julie Foucht

Yeah, all those messages.

20:13.13

Debra Coleman

but all those messages. Yeah. ah

20:16.53

Julie Foucht

Can you imagine if we said that to a man?

20:19.00

Debra Coleman

Oh, I know.

20:20.27

Julie Foucht

You're too ambitious. Could you just calm down, honey? Be grateful for what you have.

20:23.85

Debra Coleman

right

20:26.80

Debra Coleman

Exactly. Exactly. ah we it sounds like we need to um embrace the mindset of, of walking through our space, like owning our space and walking through it unapologetically in some instances, just it's okay.

20:42.47

Debra Coleman

You know, you're, you're have just as much right to be here as anyone else.

20:47.33

Julie Foucht

Absolutely.

20:48.40

Debra Coleman

Yeah.

20:48.53

Julie Foucht

And you wouldn't be here if you didn't belong here.

20:48.59

Debra Coleman

Yeah.

20:52.78

Debra Coleman

That's right. That's right. I mean, just your example, when you said witch, what immediately came to mind was witch versus wizard. When you, oh, you're a wizard at that. Oh, you're a wizard at that. Or or or images of a wizard, an ah ah you know older gentleman, long beard, staff, just so knowledgeable. But witch...

21:13.63

Debra Coleman

hunchback, all in black, maybe, you know, not what we in society deems as pretty. And it's, so but that's, but your description was what probably some would describe as a wizard.

21:24.98

Debra Coleman

You know, why do we have to, why do our minds go that way? I know it's societal and it's systemic, but it's just such a shame because your definition was much more beautiful version.

21:35.77

Julie Foucht

Thank you.

21:36.55

Debra Coleman

Yeah. Yeah.

21:37.03

Julie Foucht

Yeah, I think we go there because when we decided to try patriarchy, when our soul said, hey, let's go to earth and play patriarchy for a while.

21:43.24

Debra Coleman

Mm-hmm.

21:47.64

Debra Coleman

Yeah.

21:48.54

Julie Foucht

um the The feminine became very threatening to patriarchy, right?

21:58.17

Debra Coleman

Mm-hmm.

21:59.78

Julie Foucht

Men do not give birth. And feminine magic of woman in her full magic power is unbelievably attractive.

22:12.08

Julie Foucht

And, um you know, you want to sit at her feet and adore her and learn from her and be in her energy. And that is really threatening to the patriarchy.

22:25.14

Debra Coleman

Mm-hmm. Mm-hmm.

22:25.42

Julie Foucht

And so all these beliefs and systems about women and a woman's place and what is possible for women started to get built into the unconscious fabric of our society.

22:42.74

Julie Foucht

And unless we're willing to stop and look at those messages and dig them out from our our being, then they run us. And even when we think, you know, I'm going to go and I'm going to be this big career woman, and

23:00.73

Debra Coleman

Yeah.

23:00.87

Julie Foucht

Often we're being run by messages that don't really serve us as well.

23:05.97

Debra Coleman

yeah

23:07.24

Julie Foucht

And what would it be like to become the I love this dream space where we get to dream. What would it be like to be the head of IBM and be fully expressed in your feminine and bringing feminine magic into that workplace as well as your divine masculine ability to get shit done?

23:31.84

Debra Coleman

Now that's a leader I would want to follow right there.

23:34.73

Julie Foucht

Right?

23:35.61

Debra Coleman

Yeah.

23:37.75

Julie Foucht

And if she had a great pair of shoes to go with it, the chef kiss.

23:41.31

Debra Coleman

Mm-hmm.

23:45.30

Debra Coleman

Bonus points, as far as I'm concerned.

23:48.56

Julie Foucht

Exactly.

23:49.76

Debra Coleman

She knows her monolos. Absolutely. Oh my gosh. Well, okay. So ah for women who might be new to this idea of blending intuition, soul alignment, and business success, like if someone's listening now saying, Julie, I follow you, but this is very new kind of thinking for me,

24:08.73

Debra Coleman

What is one small step they may be able to take today or as soon as they finish listening to start embracing this approach in their career life?

24:19.74

Julie Foucht

Oh, just one. I'll give you you two.

24:24.35

Debra Coleman

I know, tough question. Okay, perfect.

24:27.18

Julie Foucht

One would be to start to seek out um teachers and leaders who are sharing these messages. So you can follow them on Facebook, Instagram, podcasts like this, beautiful podcasts.

24:39.77

Debra Coleman

Mm-hmm.

24:42.41

Julie Foucht

Um, And just follow them and see what lands, see what resonates with you. And then on a really personal level, I think the magic of Mama Earth is one of the best magics we have.

24:57.05

Julie Foucht

So take a few minutes and go stand on the earth and just feel, just connect. And that's really the first place we connect with the planet that we live on, the, the, um, the Lakota have a word for the earth.

25:16.94

Julie Foucht

And that word means the me that I walk upon and begin to feel the energy of the earth that flows through you. And that's, that's something that I advise all my clients to start with.

25:30.78

Julie Foucht

And if you want to go lay on the earth, feel her with every ounce of your body, um, And you just do that two minutes a day and see what begins to shift.

25:42.71

Debra Coleman

I just got such a huge smile on my face when you said Mama Earth. That just really re resonated with me. What a beautiful description. i love that. oh that is wonderful advice. And that is very doable and it's non-threatening and it's very like digestible.

25:59.01

Debra Coleman

I think that's easy or easy to do And I love that you mentioned podcast. What a beautiful segue. You also have a podcast. So we've come to that point of the show. Please tell our listeners if they want to learn more, if they're like, no, Julie, don't stop talking.

26:14.56

Debra Coleman

ah Where can we find you and learn more? And of course, listen to your beautiful podcast.

26:19.21

Julie Foucht

Thank you. That is the art of feminine business. um And we're on um iTunes. We're on Spotify, maybe a couple of the other channels. It's not, I don't manage the backend.

26:33.93

Debra Coleman

Yeah.

26:35.93

Julie Foucht

ah So I think she's got us hooked up with a couple of other channels, but we're there on the major channels and we do a weekly show. We interview amazing guests like you. And then I also do a lot of solo episodes where I'm able to chat about things like this as well.

26:55.71

Debra Coleman

I love it. And I will absolutely have links to all of the ways to connect with Julie as well as her podcast in the show notes. So I want to highly encourage you if this at all landed or resonated.

27:09.18

Debra Coleman

i mean, like me, I broke out into a smile a couple of times. I mean, that's telling you something, friend. So you need to check out what Julie has to offer. Absolutely. And not to mention it's a beautiful website. um It's very nicely done.

27:21.79

Julie Foucht

Thank you.

27:22.58

Debra Coleman

Yeah. Absolutely. and Well, do you have time for one more question, Ms. Julie, before I let you hop off here to get on with your evening?

27:30.79

Julie Foucht

Yes.

27:31.57

Debra Coleman

Okay. Well, ah you are just so in in touch and in tune, but I'm sure like all of us, you do get those moments when you are just feeling like you are being pulled in many different directions.

27:46.23

Debra Coleman

As you said, you have children and and stepchildren, fur babies and grandchildren. So when life gets a little crazy for Miss Julie, how do you reset and rebalance?

27:58.06

Julie Foucht

can I say bad reality TV?

28:00.45

Debra Coleman

Yeah. ah Oh, you just went up like 10 points in my book.

28:07.31

Julie Foucht

That's, that's when my brain is done. That's where I go. um But I think to reset, it really is to sit down, do a ah sort of energy cleanse and reconnect with the mission of my business.

28:23.24

Debra Coleman

Oh.

28:24.02

Julie Foucht

And, That always, when I remember what my mission is and what I believe my purpose on the planet is, that creates a whole new wave of energy and grounding and ah love and joy into my life. So it's always reconnecting.

28:44.96

Debra Coleman

oh I love that. i I literally wrote that down. I'm not kidding. Reconnect with the energy of my business. That is, yes. but

28:54.65

Julie Foucht

yeah

28:55.33

Debra Coleman

Spot on. Oh, beautiful. Well, Miss Julie, I could absolutely have you on for so much longer. And I admit the conversation just sort of drifted because you were saying things that just spoke to me and I selfishly wanted to learn more. So i thank you for kind of diving into other subjects, but this has just been a pure joy. i just thank you so much for taking the time today.

29:16.97

Julie Foucht

I am so honored to be here and to share with you. And thank you because I had a lot of fun.

29:24.55

Debra Coleman

I did too. This was a pure joy. i appreciate you.

29:28.98

Julie Foucht

Thank you